Five Keys To Planning Your Social Media Strategy – Check them!!

Whether you’re a brand new entrepreneur or a seasoned business owner, the single most important thing you must do is spend time planning social media strategy before you dive in.

Businesses who don’t have a strong social media presence or who have a bad one, know they’re leaving a lot of money on the table. But most business owners I talk to feel overwhelmed by the thought of using social media in their business. It may be totally unfamiliar and it feels risky to use your time and resources on something you don’t completely understand. But with small, strategic steps, implemented over time, even the most non-technical among us can make a big impact with social media. I promise!

Here are five steps to get you started today.

Define Your Goals

What are your business goals for 2014? This is the most important aspect of social media: your strategy and goals must align with your business goals. In the world of social media it’s vital that your brand and online presence represent your true, authentic passion. Today’s consumers are savvy and can spot a phony a mile away. And, let’s face it, it’s a lot easier to be true to yourself and your vision than to make up something you think will make a sale. For the defining of goals, you can click at site. The understanding of the aspects is beneficial for the business people. The buying of the followers and likes is from the legal site to get the desired results. The benefits are enormous to have the right results. 

As you set your goals, be specific. Use numbers, dates, and percentages to map out the growth you want to see. If you need help in understanding ways to measure your social media goals, you can sign up for my weekly newsletter. You’ll have access to a ton of resources, tips and tools that will help you learn.

Understand your Audience

Go back and really dig deep to refine your target market. Social media marketing is In-bound Marketing. Instead of pushing information out to the customer, the customer tells you what they care about, are interested in and will buy. Your job is to listen and understand and consistently give them engaging, valuable content. Don’t assume you already know all about your customers. In our fast-paced environment, things change quickly and customers change right along with them. Social media is a great way to keep tabs on them throughout the year so that you are always providing up-to-date service and products.

Plan your Content

Content—what do you want to share with your customers and prospects? Start with brainstorming. What do you know the most about or specialize in? Look to see what your competition is up to. At this stage of generating ideas, don’t reject anything.

I advise using an editorial calendar in order to take advantage of important dates. It’s also a stress reliever to have your content all planned in advance. But, it’s best to plan for only a few months ahead. That way it’s easier to make adjustments in real-time. To get your free template and start planning and creating your content, go to my website and click on Resources.

Choose your Channels

You will deliver different types of content to different audiences depending on the platforms you choose. For newbies, I recommend using only 2 or 3 for a start. Once you get going, you’ll gather valuable experience that can be used to add more channels down the road. Facebook is generally the most well-known, so it can be a good starter channel. Depending, of course, on your strategy and goals, Pinterest or Google + may also be good choices for beginners. If you’d like to go over your strategy with me in a free 30 minute phone consultation, email me and we’ll set it up.

Photographs, podcasts, videos and infographics are just a few ways to keep variety in your content. Don’t forget tried and tested techniques like email newsletters as well. There are plenty of ways to encourage your visitors to sign up for your email by using opt-in offers.

Measure your Results

When you’re first diving into social media, you’ll want to track and test different metrics closely to see what’s working and react to this information in a timely manner. You’ll need to learn your way around Google analytics and other analytic tools that show how you’re doing relative to the goals you’ve set. As you become familiar with the various analytic tools, you’ll look forward to seeing how your business has grown!

Social media marketing brings unique challenges and opportunities to businesses. Effective planning is where it all begins. Understanding your audience, having valuable and consistent content, and presenting it in the appropriate platform, will assure your social media marketing strategy aligns with your company’s goals to help more people and make more money.